Here are trends and opportunities we’re seeing in the industry, and how studios can achieve success by converting streamers into fans.ġ. Studios looking to find success in a thriving market of established and upcoming streaming services will need to take the time to expand the reach of their exclusive content and uniquely engage with audiences. It's getting so nuts with so many good shows on all these different platforms.You could end up spending a lot of money. Which streaming services do you subscribe to? I'm just curious. Therefore it comes as no surprise that the type of content available on a platform plays a significant role in how consumers weigh in on what services they subscribe to … or not. While sports programming and adaptations are less popular, they’re still strong streaming drivers. ¹ And our research shows studios matching the trend, as an increasing number of platforms take back the rights to stream their classics while simultaneously ramping up new original content. Globally, viewers turn to streaming services mainly to watch new original content, with catalog content trailing closely behind in popularity. Because there's a never-ending amount of information available about streaming services, we want to help break down the highlights so studios have easy access to what's going on behind the scenes and what audiences actually care about. To understand the streamer perspective, Twitter consistently runs research on streaming behaviors, content preferences, timeline conversation and more. Life is a collection of choices with varying levels of importance, but few choices have more momentary importance and impact than “what are we watching tonight?” Whether it’s a new original series that brings the laughs or a classic movie that brings on the nostalgia, streaming gives fans an experience wherever they are, and its popularity isn’t slowing down anytime soon.
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